On the other hand, there is a part of me that thinks that HTML represents a sort of dishonesty, a kind of technological plagiarism.
The Not Invented Here (NIH) reinventing of wheels often the standard of practice across the business world - reinforced with Intellectual Property portfolios and litigation. Technologists thrive on NIH. The behavior may be simply in part because technology oriented humans just enjoy tinkering with something we perceive as being new.
It is further promoted by broad based illiteracy among practitioners. The Internet helps people self-educate, but as masses of people learn rudimentary basics of programming they are apt to stop when they learn just enough to be dangerous, that is, just enough to earn some money from a skill. Those with any real interest in the science will be doomed to wander through parts of the discipline that were already-well-explored decades ago.
Yet the most corrosive aspect of NIH on platforms-substituted-as-standards such as HTML is intellectual dishonesty. The same kind of intellectual dishonesty that pervades business advertising, the posturing of vendors towards clients in fixed bid contracts, and that lawyers and politicians seem to consider acceptable in love and war. Even if they were self-aware of their own agendas, they would not admit to it; and it corrupts both the culture and the outcomes at once.
Don't get me wrong. Society as a whole benefitted greatly from the worse-is-better approach embodied in HTML. The world's peoples gained experience in a domain previously occupied by a few brave geeky souls. We got cool toys and new ways of doing medicine - and innumerable other unspeakable benefits from exploring the space with just enough technology, even if it was a bit broken.
The problem space will eventually press in on the field. We see pseudo-standards such as micro-formats and Web Components competing to represent multiple parallel domains of information in HTML encoded resources. Technologically, they are neat, and I have little doubt that they serve to further the interests of Google and various social media manipulators. But they also work at cross-purposes to the original intent of markup, which is to represent information with integrity and to make it accessible and open over the long term for all stakeholders.
As people move forward with Web Components, I'm reminded that XML offered us the ability to use our own tag names to represent information content. A Web Component can be designed in such a way as to be a Graphical User Interface widget, but the higher usage is to use it to isolate or entirely occlude for-the-Browser behaviors with elements that express only the problem domain's semantics. Otherwise, we're just back to writing 4GL applications again, and we did that back in the '80s.